Reidar works in analytics, business consulting, strategy development, and regularly lectures on the topics. He has extensive board, management and consulting experience over more than 40 years from working with leading retail and chain businesses. As a corporate advisor, he has worked on strategy and chain development, industry, competition and opportunity analyses, profitability improvement program, establishment and implementation of best practices as well as general advice to chain managers and owners. Reidar is regularly used as a source reference or expert commentator in the field of detail and chain related issues.