Reidar works on analysis, business advice and strategy development and frequently lectures on these topics. He has over 40 years of experience in board, leadership and management consulting roles, working with leading retail and chain businesses. He advises on strategy and chain development, industry and competitor analysis, profit improvement programs and best practice implementation, and provides general advice to chain leaders and owners. Reidar is commonly used as a subject matter expert, reference and commentator on retail and chainrelated matters in the media.